Use the sales flow that matches the product
The price tells you which path to use. Fixed products can go straight to confirmation. Variable work needs the customer brief before you commit.
| Direct order | Custom request | |
|---|---|---|
| Best for | Fixed-price products | Variable or made-to-specification work |
| Price shown | Exact price | Starting price or quote required |
| Customer details | Contact, fulfilment, and payment | Product questions, reference images, date, and contact |
| Seller approval before confirmation | No | Yes |
| Payment step | Customer chooses when ordering | Seller includes payment choices in the private quote |
| Deposit and balance | Full payment or the enabled method | Deposit, remaining balance, or full payment |
Start with the workflow you need
Sell from one shop without forcing every order into one shape
Mark a product Direct order when its price and fulfilment choices are already clear. Mark it Custom request when you need the customer’s specifications before setting the final price.
Both can live in the same storefront. The product card makes the next step clear before the customer opens it, which keeps a quick purchase quick and a custom brief complete.
Then see what the orders add up to
Sales analytics turns paid orders into a useful operating view. Choose a period, compare it with the previous one, and see collected sales, outstanding balances, paid orders, average order value, sales channels, and top products.
This is sales reporting, not visitor tracking or accounting software. It does not claim to measure conversion rate, profit, inventory, taxes, or recipe cost.
Build both sales paths before you publish
Set up fixed-price products, custom requests, questions, payments, and your shop design free. Activate Pro when you are ready to publish. Pro is $4.99/month or $39/year.
Frequently asked questions
What is the difference between Direct order and Custom request?
Direct order is for a fixed-price product the customer can confirm immediately after choosing fulfilment and payment. Custom request is for variable work that needs questions, reference images, seller review, a private quote, and often a deposit.
Can one bakery use both workflows?
Yes. A bakery can sell a fixed-price cookie box through Direct order and take a wedding cake through Custom request in the same shop.
What does Confita Sales analytics include?
It includes collected and outstanding sales, paid orders, average order value, period comparisons, sales channels, and top products. It reports on sales recorded in Confita, not website traffic, profit, inventory, tax, or recipe cost.
Does Confita add a fee to each sale?
No. Confita adds a 0% platform fee. Stripe or Square processing fees still apply when you use card checkout, and manual payment methods remain seller-managed.