Start with the money that moved
Collected sales come from accepted payments recorded in Confita. Outstanding sales show the remaining amount on active quoted or confirmed work. Put them beside each other and you can see both what arrived and what still needs attention.
Choose the last 30 days, this month, last month, this year, or all time. When a comparable prior period exists, the chart and change indicator show whether collected sales moved up or down.
What each sales metric means
| Included in Confita | What it tells you | |
|---|---|---|
| Collected sales | Accepted payments recorded during the selected period | |
| Outstanding sales | Remaining quoted or confirmed order value that has not been collected | |
| Paid orders | Orders with accepted payment activity in the selected period | |
| Average order value | Collected sales divided across paid orders for the period | |
| Sales channels | Shop, manual order, and drop sales recorded in Confita | |
| Top products | Products ranked by recorded sales for the period |
Sales analytics uses order and payment records inside Confita. It is not visitor analytics, profit accounting, inventory reporting, tax reporting, or recipe costing.
The same useful view on your phone
The Sales screen is responsive, so you can check the month between pickups without pinching a desktop report into place. Period controls, summary cards, the chart, channels, and top products remain readable on mobile.
English and Spanish seller interfaces use the same underlying definitions. Changing language does not change currency, market, processor availability, or the sales calculation.
Useful sales reporting, clearly scoped
Confita reports the sales data created by Direct orders, Custom requests, manual orders, and drops. It helps answer what was collected, what is owed, where the recorded sale came from, and which products sold most.
It does not track storefront visitors or conversion rate. It does not calculate ingredient cost, gross profit, inventory, tax liability, or an accounting ledger. Use the specialist tool you trust for those jobs, and use Confita to understand the sales moving through your order workflow.
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Frequently asked questions
What sales analytics does Confita include?
Confita includes collected sales, outstanding sales, period comparisons, paid orders, average order value, sales channels, and top products.
Does Confita track website visitors or conversion rate?
No. The Sales screen reports on orders and accepted payments recorded in Confita. It does not provide visitor, traffic, or conversion analytics.
Does Confita calculate profit, inventory, tax, or recipe cost?
No. Confita does not claim to replace accounting, inventory, tax, or recipe-costing software. Sales reporting stays focused on orders, payments, balances, channels, and products.
Which orders appear in the sales view?
Sales can come from the public shop, manual orders, and drops. Collected amounts depend on accepted payments recorded in Confita, while outstanding amounts come from the remaining value on active sales.